Head of Integrated Marketing & Partnerships
Alex More’s superpower is connecting brands, culture and technology. A passionate culture enthusiast, Alex understands how to leverage people’s passions on behalf of brands. One of Alex’s own passions is matching brands with culturally relevant moments that are truly meaningful. She has honed this skill over her many years as a seasoned integrated marketing executive and event producer. Her specialty lies in elevating brands, building audiences and driving revenue through innovative programs and campaigns at the center of culture, media and technology. She leverages the entertainment, causes and content that consumers love on behalf of pioneering brand partners like Samsung, Nike, Target and L’Oreal. She helms innovative, ground-breaking programs and creates brand narratives that drive results, maximize engagement, and earn media through powerful creative, partnerships and experiences.
Alex came to AUBRY AND CO. after working with Jonathon at The Hollywood Reporter, where Alex ran creative services, marketing and events. Jonathon and Alex partnered closely on programs and sponsorship proposals. Together, they helped relaunch a brand that few outside the entertainment industry were familiar with. At The Hollywood Reporter, Alex elevated events like Women in Entertainment, THR’s Oscar Nominees Night, Cannes Film Festival events, and she established the Top Stylists event honoring the creators behind the hottest looks on the red carpets. She’s excited to be working with Jonathon again. As a member of the AUBRY AND CO. team, she looks forward to “bringing clients truly innovative ways to create different revenue streams, elevate their brands and the brands they partner with.”
Alex brings a wealth of experience and expertise to AUBRY AND CO. Her career as a marketing and partnership consultant includes work with Hearst, Tastemade, Dick Clark Productions, Billboard Music Awards and Vox Media. While at Hearst, Alex launched the GH Lab, a first of its kind retail concept developed as a partnership between Amazon, Good Housekeeping and the Mall of America, and helped Marie Claire reimagine their successful Power Trip. At Project 2050 she developed the first Latino-targeted Spotify campaign, and she oversaw custom activations, music and influencer engagement for Vox Media at SXSW. At Dick Clark, she executed campaigns for sponsors, such as Samsung Home Alliances first foray into live broadcast integrations, Planet Fitness’ inaugural sponsorship of New Year’s Rockin’ Eve and Chevrolet’s leading sponsorship of the Billboard Music Awards, which included influencer/talent activations, custom segments, broadcast integrations and events, as well as extensive digital and social campaigns to support their investment. She also produced ancillary events for the Billboard Music Awards, American Music Awards, Hollywood Film Awards, and Streamys.
At Condé Nast Media Group, Alex leveraged their access to create multimillion-dollar custom programs and events for Fortune 500 companies including Nike, Gap, Samsung, Estée Lauder and Chevrolet across Condé Nast’s stable of publications and websites. She also secured and managed sponsorships for Fashion Rocks and Movies Rock producing 360 integrated programs including custom TV segments, events, print, OOH, and influencer campaigns. While at Greenlight Events, Alex utilized her extensive contacts in music and fashion produce lifestyle events companies like Tommy Hilfiger, JLo by Jennifer Lopez and Atlantic Records to name a few in addition to producing personal celebrity events. At the heart of Alex’s unique list of achievements is “a lot of problem solving,” which has allowed her to “break through to create super innovative programs.”