VP, Brand Partnerships
Amy is a Senior Marketing Executive with 15+ years experience leading partnerships and integrated marketing campaigns within the entertainment, travel, healthcare and financial industries. Amy has a passion for helping brands tell their stories in innovative and disruptive ways using content, virtual reality, social platforms, experiential activations and traditional media.
Amy spent 10 years at American Airlines in a variety of strategic marketing roles for the AAdvantage®, AA.com, Strategic Alliances and Integrated Marketing teams. As Director of Global Strategic Sponsorships & Promotions, she led American’s Media & Entertainment marketing strategy, including targeted awards season partnerships.
Throughout her career, Amy has cultivated relationships with key entertainment, culinary and sports organizations, including: The Hollywood Reporter and Billboard, The James Beard Foundation, Universal Music Group, 21st Century Fox, The Hollywood Bowl, The Ellen Show, American Film Institute, Film Independent, American Black Film Festival, The Elton John Aids Foundation, Dallas Cowboys, Dallas Mavericks, Dallas Stars and Miami Heat.
Amy also led American Airlines’ diversity partnership strategy with high profile, advocacy organizations such as the Human Rights Campaign, Lambda Legal, United States Hispanic Chamber of Commerce and UNCF.
Since 2017, Amy has been consulting with several partners and marketing agencies, growing their business through branding and business development. Amy lives on the West Coast with her husband and rescue dog, Beignet.