Carrie Rosten is a marketing and branding pioneer who has built and led integrated marketing and creative services for media companies including BlackBook, Here Media (Out, The Advocate) and BULLETT, where she served as the first Chief Brand Officer. In each role, she has developed audiences and driven revenue through the sales and production of innovative, cross-platform marketing programs for global brands including, but not limited to, Moët Hennessy, Mastercard, Luxottica, Levi’s, Hilton Worldwide and Macy’s. Carrie worked with MAC Cosmetics on their early social strategy to achieve one million “likes” and has advised Publishers at Condé Nast and Hearst on strategic alliances within the fashion, beauty and arts and entertainment industries.
She began her career as a trend forecaster in Los Angeles where she consulted for Mattel and American Girl on new media products and the first-ever, digital strategy for the iconic Barbie brand. As a thrice-published author, Carrie takes a holistic, narrative-driven approach to brand strategy and sales, and comes to AUBRY & CO. with over 15 years of proven team building and thought leadership.