How to Position Delta as the leader among coveted, hard-to-reach audiences

How to Connect to emerging high value customers in unique and authentic ways that didn’t translate as promotional

How to Create meaningful partnerships with non-profit and for-profit partners that appeal to a highly discerning, and demanding demographic
 

Drove sales and awareness for Delta One via the launch of Delta Insider, a one-to-one influencer engagement program across the entertainment industry focused on key groups and decision makers

Evaluated, defined and streamlined Delta’s partnership strategy to align with their community and sales goals, corporate mission, and industry focus

Acted both as connector and translator by brokering high-profile, one-to-one connections resulting in immediate sales and partnership opportunities

Rebrand the storied icon in order to appeal to Millennials and Gen Z consumers who, for the most part, were unfamiliar with her

Create new, revenue-generating opportunities for an untested, new-to-market umbrella brand, House of Taylor

Honor and leverage Ms. Taylor’s legacy while also creating messaging and alliances that translated as modern and fresh.
 

Worked with Lifetime sales and marketing teams and Propagate’s creative teams to build out a winning brand integration strategy

Brokered high level introductions to key brand and strategic partners

Developed multi-tiered integrated sponsorship and partnership opportunities

Reimagine an “old” genre as “new” for a younger digital audience

Develop a brand integration strategy which elevated the content  film’s message and enhanced the audience experience

Create a brand partnership sales strategy bridging Propagate’s expert creative teams and Lifetime’s seasoned sales and marketing teams
 

Worked with Lifetime sales and marketing teams and Propagate’s creative teams to build out a winning brand integration strategy

Brokered high level introductions to key brand and strategic partners

Developed multi-tiered integrated sponsorship and partnership opportunities

Re-think the outdated “timeshare” concept in order to appeal to younger consumers

Connect HGV to a new and expanded customer base via unique sales and marketing channels
 

Identified new partners to help reach business objectives

Created new messaging for newly targeted demographic

Brokered strategic partnerships in non- endemic categories including tech; online retail; fashion; home furnishings; and entertainment

Identified and pitched a target list of strategic brand partners & nonprofit allies

Created promotions that were inventive, engaging and cause driven

Continued to negotiate and vet partnerships on behalf of 20th Century Fox

Identify potential on-brand non-profits that fulfilled all of EWC’s exacting criteria for a multi-year, charitable partnership

Position EWC not only as a beauty brand but also an empowering advocate for women’s equality

Broker and announce the partnership within an aggressive 90 day timeline
 

Leveraged AAC’s vast network to identify a strategic list of non-profit partners

Vetted and assessed which partners could provide the most value to EWC

Liaised and negotiated on EWC’s behalf to strengthen partnership terms

Motivate theatergoers at pre-screening events to continue to talk about the film

Drive ticket sales for opening weekend among audiences that don’t typically go to movie theaters

Create positive conversations around “Loving” both IRL and on social media
 

Identified an authentic, on-trend blogger to create a 360-degree campaign including original Snapchats; IG stories; and screening Q&As.

Collaborated on an original content campaign that integrated film messaging

Delivered 60,000 social media impressions within seven days

Build an all-new luxury lifestyle sales, marketing and editorial strategy across Variety and WWD

Develop a robust brand partnership strategy across Indiewire

Create a strong consumer sales strategy across Variety channels
 

Worked with the heads of sales and marketing to revamp luxury and brand partnership sales strategy

Advised marketing and sales on the launch of LUXE LIFE, a native content studio across Variety, WWD and Indiewire

Brokered high-level introductions to key luxury partners across fashion and jewelry/watch categories

Developed and brokered integrated sponsorship opportunities including first ever partnerships with Dolby and Swatch Group

Build an all-new, comprehensive brand partnership sales and marketing strategy

Build the first streamlined and integrated sales and marketing team

Produce a content syndication strategy

Scale existing partners
 

Partnered with CEO & COO to improve sales and marketing best practices and recommendations

Brokered high level introductions to key brand and strategic partners

Developed and sold integrated sponsorship and partnership opportunities

Brokered first ever airline partnership with Delta Air Lines

Garner sponsor interest from a show that hadn’t aired for two years

Engage and drive tune-ins for coveted new audiences, specifically Millennials and men

Overcome the common perception of the Daytime Emmy’s as old and irrelevant
 

Developed a new sales, marketing and creative strategy with a fresh and fun style and tone

Embraced and leveraged the brand’s 40+ year legacy of style, fun and glamour in order to communicate a new value proposition and win over new brand partners

Worked with creative leaders to brainstorm new show components, segments and award categories

Introduced the Daytime Emmys to over 30 leading consumer brands

Build an effective and comprehensive brand partnership strategy for a company that had never been sponsor-supported

Introduce Cricket for the first-time to potential brand partners and sponsors

Identify and develop innovative revenue-generating opportunities within an ad-free editorial environment, and culture
 

Created a new business development strategy that leveraged Cricket’s editorial authority among families, children and educators

Introduced Cricket to over 100 leading Fortune 500 brands and cultural institutions

Brokered historic partnership with XPrize around Cricket’s learning platform EPals.com

Alter the perception of “news” as old and boring in order to appeal to a millennial audience

Implement an untraditional, branded-video-first sales strategy within a traditional news media brand

Identify and grow relationships with key brand partners

Created a new business development strategy that leveraged Cricket’s editorial authority among families, children and educators

Introduced Cricket to over 100 leading Fortune 500 brands and cultural institutions

Brokered historic partnership with XPrize around Cricket’s learning platform EPals.com