CASE STUDIES

 

Delta Airlines engaged AAC to develop a network of high-profile influencers and become the #1 airline of choice across the entertainment and tech industries.

 

CHALLENGES:

  • How to Position Delta as the leader among coveted, hard-to-reach audiences

  • How to Connect to emerging high value customers in unique and authentic ways that didn’t translate as promotional

  • How to Create meaningful partnerships with non-profit and for-profit partners that appeal to a highly discerning, and demanding demographic
     

SOLUTIONS:

  • Drove sales and awareness for Delta One via the launch of Delta Insider, a one-to-one influencer engagement program across the entertainment industry focused on key groups and decision makers

  • Evaluated, defined and streamlined Delta’s partnership strategy to align with their community and sales goals, corporate mission, and industry focus

  • Acted both as connector and translator by brokering high-profile, one-to-one connections resulting in immediate sales and partnership opportunities

 

The Elizabeth Taylor Trust retained AAC for a historic rebrand of the legendary actress, activist and philanthropist.

 

CHALLENGES:

  • Rebrand the storied icon in order to appeal to Millennials and Gen Z consumers who, for the most part, were unfamiliar with her

  • Create new, revenue-generating opportunities for an untested, new-to-market umbrella brand, House of Taylor

  • Honor and leverage Ms. Taylor’s legacy while also creating messaging and alliances that translated as modern and fresh.
     

SOLUTIONS:

  • Worked with Lifetime sales and marketing teams and Propagate’s creative teams to build out a winning brand integration strategy

  • Brokered high level introductions to key brand and strategic partners

  • Developed multi-tiered integrated sponsorship and partnership opportunities

 

Lifetime TV, in partnership with Propagate Content, retained AAC to reinvent the network’s popular romance genre and launch FALL INTO ME, its first-ever digital series.

 

CHALLENGES:

  • Reimagine an “old” genre as “new” for a younger digital audience

  • Develop a brand integration strategy which elevated the content  film’s message and enhanced the audience experience

  • Create a brand partnership sales strategy bridging Propagate’s expert creative teams and Lifetime’s seasoned sales and marketing teams
     

SOLUTIONS:

  • Worked with Lifetime sales and marketing teams and Propagate’s creative teams to build out a winning brand integration strategy

  • Brokered high level introductions to key brand and strategic partners

  • Developed multi-tiered integrated sponsorship and partnership opportunities

 

Hilton Grand Vacations engaged AAC to reimagine their global partnership strategy for a Millennial client.

 

CHALLENGES:

  • Re-think the outdated “timeshare” concept in order to appeal to younger consumers

  • Connect HGV to a new and expanded customer base via unique sales and marketing channels
     

SOLUTIONS:

  • Identified new partners to help reach business objectives

  • Created new messaging for newly targeted demographic

  • Brokered strategic partnerships in non- endemic categories including tech; online retail; fashion; home furnishings; and entertainment

 

AUBRY & CO supported 20th Century Fox for the release of “Love, Simon, ” the film adaptation of the best-selling, young adult novel focused on a gay teenager’s budding romance.

 

CHALLENGES:

  • Quickly drive excitement and encourage ticket sales among young women, LGBT and LGBT allies

  • Cultivate strategic brand partners who could create meaningful conversations around the film

  • Create authentic partnerships with brands and nonprofits via promotions that shared mutual brand values of inclusion, tolerance and celebration
     

SOLUTIONS:

  • Identified and pitched a target list of strategic brand partners & nonprofit allies

  • Created promotions that were inventive, engaging and cause driven

  • Continued to negotiate and vet partnerships on behalf of 20th Century Fox

AUBRY & CO. cultivated strategic non-profit alliances for European Wax Center, in order to educate consumers and inspire action around the “Pink Tax,” the injustice of women paying more than men for the same services.

 

CHALLENGES:

  • Identify potential on-brand non-profits that fulfilled all of EWC’s exacting criteria for a multi-year, charitable partnership

  • Position EWC not only as a beauty brand but also an empowering advocate for women’s equality

  • Broker and announce the partnership within an aggressive 90 day timeline
     

SOLUTIONS:

  • Leveraged AAC’s vast network to identify a strategic list of non-profit partners

  • Vetted and assessed which partners could provide the most value to EWC

  • Liaised and negotiated on EWC’s behalf to strengthen partnership terms

 
 

AUBRY & CO. partnered with Focus Features for the opening of the Academy-Award winning film, Loving, by forging an exclusive content and experiential partnership with digital influencer, Courtney Halverson.

 

CHALLENGES:

  • Motivate theatergoers at pre-screening events to continue to talk about the film

  • Drive ticket sales for opening weekend among audiences that don’t typically go to movie theaters

  • Create positive conversations around “Loving” both IRL and on social media
     

SOLUTIONS:

  • Identified an authentic, on-trend blogger to create a 360-degree campaign including original Snapchats; IG stories; and screening Q&As.

  • Collaborated on an original content campaign that integrated film messaging

  • Delivered 60,000 social media impressions within seven days

 

Penske Media Corporation (PMC) engaged AAC to reimagine and oversee a new holistic sales and marketing strategy for leading media brands Variety, WWD and Indiewire.

 

CHALLENGES:

  • Build an all-new luxury lifestyle sales, marketing and editorial strategy across Variety and WWD

  • Develop a robust brand partnership strategy across Indiewire

  • Create a strong consumer sales strategy across Variety channels
     

SOLUTIONS:

  • Worked with the heads of sales and marketing to revamp luxury and brand partnership sales strategy

  • Advised marketing and sales on the launch of LUXE LIFE, a native content studio across Variety, WWD and Indiewire

  • Brokered high-level introductions to key luxury partners across fashion and jewelry/watch categories

  • Developed and brokered integrated sponsorship opportunities including first ever partnerships with Dolby and Swatch Group

 

Beautycon Media engaged AAC to create and implement its first-ever brand partnership sales and marketing strategy.

 

CHALLENGES:

  • Build an all-new, comprehensive brand partnership sales and marketing strategy

  • Build the first streamlined and integrated sales and marketing team

  • Produce a content syndication strategy

  • Scale existing partners
     

SOLUTIONS:

  • Partnered with CEO & COO to improve sales and marketing best practices and recommendations

  • Brokered high level introductions to key brand and strategic partners

  • Developed and sold integrated sponsorship and partnership opportunities

  • Brokered first ever airline partnership with Delta Air Lines

AUBRY & CO. was hired by NATAS to reposition its storied awards show, the Daytime Emmys, for new audiences and brands.

 

CHALLENGES:

  • Garner sponsor interest from a show that hadn’t aired for two years

  • Engage and drive tune-ins for coveted new audiences, specifically Millennials and men

  • Overcome the common perception of the Daytime Emmy’s as old and irrelevant
     

SOLUTIONS:

  • Developed a new sales, marketing and creative strategy with a fresh and fun style and tone

  • Embraced and leveraged the brand’s 40+ year legacy of style, fun and glamour in order to communicate a new value proposition and win over new brand partners

  • Worked with creative leaders to brainstorm new show components, segments and award categories

  • Introduced the Daytime Emmys to over 30 leading consumer brands

 
 

Cricket Media® , a global children’s publishing and learning company, engaged AAC to develop an integrated business development strategy to grow audiences and reach new brand partners.

 

CHALLENGES:

  • Build an effective and comprehensive brand partnership strategy for a company that had never been sponsor-supported

  • Introduce Cricket for the first-time to potential brand partners and sponsors

  • Identify and develop innovative revenue-generating opportunities within an ad-free editorial environment, and culture
     

SOLUTIONS:

  • Created a new business development strategy that leveraged Cricket’s editorial authority among families, children and educators

  • Introduced Cricket to over 100 leading Fortune 500 brands and cultural institutions

  • Brokered historic partnership with XPrize around Cricket’s learning platform EPals.com

 

80Twelve, the first millennial news brand from Tronc (formerly Tribune Media),engaged AAC to develop its launch sales and marketing strategy.

 

CHALLENGES:

  • Alter the perception of “news” as old and boring in order to appeal to a millennial audience

  • Implement an untraditional, branded-video-first sales strategy within a traditional news media brand

  • Identify and grow relationships with key brand partners

SOLUTIONS:

  • Created a new business development strategy that leveraged Cricket’s editorial authority among families, children and educators

  • Introduced Cricket to over 100 leading Fortune 500 brands and cultural institutions

  • Brokered historic partnership with XPrize around Cricket’s learning platform EPals.com


 

Jonathon Aubry
Founder & CEO
323.397.3725
jonathon@aubryandco.com
9000 Sunset Blvd. 3rd Floor
West Hollywood, CA 90069