MEDIA

We help media companies advance and monetize their content and experiential platforms.  

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Lifetime TV, in partnership with Propagate Content, retained AAC to reinvent the network’s popular romance genre and launch FALL INTO ME, its first-ever digital series.

 

CHALLENGES:

  • Reimagine an “old” genre as “new” for a younger digital audience

  • Develop a brand integration strategy which elevated the content  film’s message and enhanced the audience experience

  • Create a brand partnership sales strategy bridging Propagate’s expert creative teams and Lifetime’s seasoned sales and marketing teams
     

SOLUTIONS:

  • Worked with Lifetime sales and marketing teams and Propagate’s creative teams to build out a winning brand integration strategy

  • Brokered high level introductions to key brand and strategic partners

  • Developed multi-tiered integrated sponsorship and partnership opportunities

 
 

Beautycon Media engaged AAC to create and implement its first-ever brand partnership sales and marketing strategy.

 

CHALLENGES

  • Build an all-new, comprehensive brand partnership sales and marketing strategy

  • Build the first streamlined and integrated sales and marketing team

  • Produce a content syndication strategy

  • Scale existing partners
     

SOLUTIONS

  • Partnered with CEO & COO to improve sales and marketing best practices and recommendations

  • Brokered high level introductions to key brand and strategic partners

  • Developed and sold integrated sponsorship and partnership opportunities

  • Brokered first ever airline partnership with Delta Air Lines

 

80Twelve, the first millennial news brand from Tronc (formerly Tribune Media),engaged AAC to develop its launch sales and marketing strategy.

 

CHALLENGES:

  • Alter the perception of “news” as old and boring in order to appeal to a millennial audience

  • Implement an untraditional, branded-video-first sales strategy within a traditional news media brand

  • Identify and grow relationships with key brand partners

SOLUTIONS:

  • Created a new business development strategy that leveraged Cricket’s editorial authority among families, children and educators

  • Introduced Cricket to over 100 leading Fortune 500 brands and cultural institutions

  • Brokered historic partnership with XPrize around Cricket’s learning platform EPals.com

 

Valence Media  engaged A&C to reimagine and oversee a new experiential sales strategy for its leading media brand, The Hollywood Reporter, which led to the creation of a holistic sales and marketing approach for all of its brands, including Billboard and Dick Clark Productions.

 

CHALLENGES

  • Reimagine experiential platforms as part of the overall brand partnership sales narrative   

  • Develop a robust brand partnership strategy across all Valence brands, including Billboard and Dick Clark Productions

  • Create a strong consumer sales strategy across all Valence platforms

 

SOLUTIONS

  • Worked with President and heads of sales and marketing to revamp the experiential sales and partnership sales strategy across The Hollywood Reporter, Billboard and Dick Clark Productions resulting in a YOY sales increase of 50% and more streamlined calendar of tentpole events

  • Advised marketing and sales on the launch of The Hollywood Reporter’s Empowerment in Entertainment franchise to honor diversity and inclusion, modeled after the mentorship program of their Women in Entertainment program

  • Helped spearhead the launch of Billboard and The Hollywood Reporter’s PRIDE platform and Summit honoring LGBTQIA community

  • Brokered high-level introductions to key advertising and public relations agencies, increasing exposure by over 300% 

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Cricket Media® , a global children’s publishing and learning company, engaged AAC to develop an integrated business development strategy to grow audiences and reach new brand partners.

 

CHALLENGES

  • Build an effective and comprehensive brand partnership strategy for a company that had never been sponsor-supported

  • Introduce Cricket for the first-time to potential brand partners and sponsors

  • Identify and develop innovative revenue-generating opportunities within an ad-free editorial environment, and culture
     

SOLUTIONS

  • Created a new business development strategy that leveraged Cricket’s editorial authority among families, children and educators

  • Introduced Cricket to over 100 leading Fortune 500 brands and cultural institutions

  • Brokered historic partnership with XPrize around Cricket’s learning platform EPals.com

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Penske Media Corporation (PMC) engaged A&C to reimagine and oversee a new holistic sales and marketing strategy for leading media brands Variety, WWD and Indiewire.

 

CHALLENGES

  • Build an all-new luxury lifestyle sales, marketing and editorial strategy across Variety and WWD

  • Develop a robust and unique brand partnership strategy across Indiewire

  • Create a strong consumer sales strategy across all Variety channels

 

SOLUTIONS

  • Worked with the heads of sales and marketing to revamp luxury and brand partnership sales strategy

  • Advised marketing and sales on the launch of the company’s first native content studio across Variety, WWD and Indiewire that now accounts for over $10M in annual revenue

  • Brokered high-level introductions to key luxury partners across fashion and jewelry/watch categories, increasing exposure by 400% 

  • Developed and brokered integrated sponsorship opportunities including first ever partnerships with Dolby and Swatch Group increasing YOY revenue by 20%