TRAVEL & HOSPITALITY

We help travel and hospitality brands bolster their revenue by creating bespoke long-term engagement strategies with valuable consumer segments and meaningful partners across key industries of influence. (Clients include: Delta Air Lines, Hilton Grand Vacations)

im Delta logo variations-01 copy copy.pn
 
Delta Airlines

Delta Airlines engaged AUBRY & CO. to develop marketing and influencer engagement strategies to drive increased revenue on the West Coast and via other SkyTeam partners to become the #1 airline of choice across the entertainment and tech industries.

 

CHALLENGES

  • Position Delta Air Lines as the leader among coveted, influential audiences

  • Connect to emerging high value customers in unique and authentic ways that drive revenue across key market segments and increased loyalty to key SkyTeam partners including AeroMexico, Air France/KLM, Korean Air, Virgin Atlantic and VAustralia.

  • Create meaningful partnerships with non-profit and for-profit partners that appeal to a highly discerning and demanding demographic

SOLUTIONS

  • Drove awareness for premium cabin sales via the launch of Delta Insider, a one-to-one influencer engagement program across the entertainment industry focused on valuable key segment groups with over 500 influential decision makers resulting in consistent YOY sales increase

  • Evaluated, defined and streamlined Delta’s partnership strategy to align with their community and sales goals, corporate mission, and industry focus

  • Acted both as connector and translator by brokering high-profile, one-to-one connections and new strategic partners resulting in 20% YOY revenue increase 

Hilton Grand Vacatons

Hilton Grand Vacations engaged AUBRY & CO. to reimagine their global partnership strategy for a Millennial client.

 

CHALLENGES

  • Re-think the outdated “timeshare” concept in order to appeal to younger consumers

  • Connect HGV to over 100 new brands partners to create a new and expanded customer base via unique sales and marketing channels

 

SOLUTIONS

  • Identified over 100 new partners to help reach business objectives

  • Created new messaging for newly targeted demographic valued at over $200B

  • Brokered strategic partnerships in non- endemic categories including tech; online retail; fashion; home furnishings; and entertainment