Delta Airlines engaged A&C to develop marketing and influencer engagement strategies to drive increased revenue on the West Coast and via other SkyTeam
partners to become the #1 airline of choice across the entertainment and tech industries.

 

CHALLENGES

• Position Delta Air Lines as the leader among coveted, influential audiences

• Connect to emerging high value customers in unique and authentic ways that drive revenue across key market segments and increased loyalty to key SkyTeam partners including AeroMexico, Air France/KLM, Korean Air, Virgin Atlantic and VAustralia.

• Create meaningful partnerships with non-profit and for-profit partners that appeal to a highly discerning and demanding demographic

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SOLUTIONS

• Drove awareness for premium cabin sales via the launch of Delta Insider, a one-to-one influencer engagement program across the entertainment industry focused on valuable key segment groups with over 500 influential decision makers resulting in consistent YOY sales increase

• Evaluated, defined and streamlined Delta’s partnership strategy to align with their community and sales goals, corporate mission, and industry focus

• Acted both as connector and translator by brokering high-profile, one-to-one connections and new strategic partners resulting in 20% YOY revenue increase 

Hilton Grand Vacations engaged A&C to reimagine their global partnership strategy for a Millennial client.

 

CHALLENGES

•Re-think the outdated “timeshare” concept in order to appeal to younger consumers

•Connect HGV to over 100 new brands partners to create a new and expanded customer base via unique sales and marketing channels
 

SOLUTIONS

•Identified over 100 new partners to help reach business objectives

•Created new messaging for newly targeted demographic valued at over $200B

•Brokered strategic partnerships in non- endemic categories including tech; online retail; fashion; home furnishings; and entertainment