Delta Airlines engaged AUBRY & CO. to develop marketing and influencer engagement strategies to drive increased revenue on the West Coast and via other SkyTeam partners to become the #1 airline of choice across the entertainment and tech industries.

 

CHALLENGES

• Position Delta Air Lines as the leader among coveted, influential audiences

• Connect to emerging high value customers in unique and authentic ways that drive revenue across key market segments and increased loyalty to key SkyTeam partners including AeroMexico, Air France/KLM, Korean Air, Virgin Atlantic and VAustralia.

• Create meaningful partnerships with non-profit and for-profit partners that appeal to a highly discerning and demanding demographic

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SOLUTIONS

• Drove awareness for premium cabin sales via the launch of Delta Insider, a one-to-one influencer engagement program across the entertainment industry focused on valuable key segment groups with over 500 influential decision makers resulting in consistent YOY sales increase

• Evaluated, defined and streamlined Delta’s partnership strategy to align with their community and sales goals, corporate mission, and industry focus

• Acted both as connector and translator by brokering high-profile, one-to-one connections and new strategic partners resulting in 20% YOY revenue increase 

Hilton Grand Vacations engaged AUBRY & CO. to reimagine their global partnership strategy for a Millennial client.

 

CHALLENGES

• Re-think the outdated “timeshare” concept in order to appeal to younger consumers

• Connect HGV to over 100 new brands partners to create a new and expanded customer base via unique sales and marketing channels

 

SOLUTIONS

• Identified over 100 new partners to help reach business objectives

• Created new messaging for newly targeted demographic valued at over $200B

• Brokered strategic partnerships in non- endemic categories including tech; online retail; fashion; home furnishings; and entertainment