NON-PROFIT

We help non-profits create sustainable fundraising and brand partnership strategies, guide them through capital campaign development and lead them through long-term strategic planning. 

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AUBRY & CO. was hired by NATAS to reposition its storied awards show, the Daytime Emmys, for new audiences and brands.

 

CHALLENGES

  • Garner sponsor interest from a show that hadn’t aired for two years

  • Engage and drive tune-ins for coveted new audiences, specifically Millennials and men

  • Overcome the common perception of the Daytime Emmy’s as old and irrelevant
     

SOLUTIONS

  • Developed a new sales, marketing and creative strategy with a fresh and fun style and tone

  • Embraced and leveraged the brand’s 40+ year legacy of style, fun and glamour in order to communicate a new value proposition and win over new brand partners

  • Worked with creative leaders to brainstorm new show components, segments and award categories

  • Introduced the Daytime Emmys to over 30 leading consumer brands