AUBRY & CO. was hired by NATAS to reposition its storied awards show, the Daytime Emmys, for new audiences and brands.

 

CHALLENGES

• Garner sponsor interest from a show that hadn’t aired for two years

• Engage and drive tune-ins for coveted new audiences, specifically Millennials and men

• Overcome the common perception of the Daytime Emmy’s as old and irrelevant
   

SOLUTIONS

• Developed a new sales, marketing and creative strategy with a fresh and fun style and tone

• Embraced and leveraged the brand’s 40+ year legacy of style, fun and glamour in order to communicate a new value proposition and win over new brand partners

• Worked with creative leaders to brainstorm new show components, segments and award categories

• Introduced the Daytime Emmys to over 30 leading consumer brands