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NON-PROFIT

We help non-profits create sustainable fundraising and brand partnership strategies, guide them through capital campaign development and lead them through long-term strategic planning. 

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The Academy of Motion Picture Arts & Sciences engaged A&C to help build the corporate partnership strategy for the new Academy Museum and help evolve the Academy’s existing partnership strategy. 
 

CHALLENGES

  • Build partnership program from the ground up with a burgeoning institution that is underwent a major capital campaign and had to open during a pandemic

  • Form meaningful, strategic and profitable brand partnerships utilizing the Academy Museum’s powerful access, unparalleled credibility and unique audience of influencers and consumers 

  • Develop long-term, profitable partnerships across multiple platforms including experiential, educational, licensing, merchandising, digital/video/social and broadcast
     

SOLUTIONS

  • Drove revenue exceeding $40M over the first three years by building a strategic, organized and profitable partnership strategy that will create self-sustaining revenue across the Academy Museum’s year-round exhibitions,  programs and events including their historic annual Gala and help complete the Museum’s capital campaign

  • Helped design and implement the Academy Museum’s opening event strategy including their historic annual Gala that raised over $11M and leveraged strategic partners across key luxury and consumer categories

  • Helped to design and evolve the overall corporate partnership strategy across the Museum and Academy to become a leading, preferred must-buy experiential, content and programming partner across the entertainment ecosystem 

  • Develop meaningful, innovative brand solutions that monetize key assets; exceed revenue goals; and create financial independence for the Academy

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AUBRY & CO. was hired by NATAS to reposition its storied awards show, the Daytime Emmys, for new audiences and brands.

 

CHALLENGES

  • Garner sponsor interest from a show that hadn’t aired for two years

  • Engage and drive tune-ins for coveted new audiences, specifically Millennials and men

  • Overcome the common perception of the Daytime Emmy’s as old and irrelevant
     

SOLUTIONS

  • Developed a new sales, marketing and creative strategy with a fresh and fun style and tone

  • Embraced and leveraged the brand’s 40+ year legacy of style, fun and glamour in order to communicate a new value proposition and win over new brand partners

  • Worked with creative leaders to brainstorm new show components, segments and award categories

  • Introduced the Daytime Emmys to over 30 leading consumer brands

JANE CLUB
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The Jane Club engaged AUBRY & CO. to generate brand awareness and create a partnership & marketing strategy for this fast-growing community and co-working space dedicated to supporting working mothers.

 

CHALLENGES

  • Introduce the brand and its mission to potential corporate partners

  • Build a comprehensive partnership and marketing strategy

  • Define new revenue streams for the business
     

SOLUTIONS

  • Partnered with co-CEO and internal Director of Partnerships to create a comprehensive partnership and marketing strategy

  • Identified key brand categories and potential corporate partners who shared the goal of supporting and empowering working mothers

  • Brokered high level introductions to local and national strategic partners

  • Defined new revenue streams with a digital membership option, online content curation and sponsored member programming

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Amfar
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amfAR engaged A&C to support and expand partnership strategy for their evolving slate of high-profile events.

 

CHALLENGES

  • Develop and expand strategic partnerships with brands that resonate with a highly-discerning and affluent audiences globally

  • Revamp corporate strategy to bring in more innovative partners and forge relationships with new clients across amfAR’s suite of events

 

SOLUTIONS

  • Worked with the Chief Development Officer and  Director, Corporate Partnerships to revamp luxury and brand partnership sales strategy across markets

  • Established new relationships with forward thinking partners like TikTok who also help to reach new audiences and raise funds for amfAR

  • Developed and brokered integrated sponsorship opportunities with new partners including Piper-Heidsieck and Cadillac.

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