The Academy of Motion Picture Arts & Sciences engaged A&C to help build the corporate partnership strategy for the new Academy Museum and help evolve the Academy’s existing partnership strategy. 
 

CHALLENGES

• Build partnership program from the ground up with a burgeoning institution that is underwent a major capital campaign and had to open during a pandemic

• Form meaningful, strategic and profitable brand partnerships utilizing the Academy Museum’s powerful access, unparalleled credibility and unique audience of influencers and consumers 

• Develop long-term, profitable partnerships across multiple platforms including experiential, educational, licensing, merchandising, digital/video/social and broadcast
   

SOLUTIONS

• Drove revenue exceeding $40M over the first three years by building a strategic, organized and profitable partnership strategy that will create self-sustaining revenue across the Academy Museum’s year-round exhibitions,  programs and events including their historic annual Gala and help complete the Museum’s capital campaign

• Helped design and implement the Academy Museum’s opening event strategy including their historic annual Gala that raised over $11M and leveraged strategic partners across key luxury and consumer categories

• Helped to design and evolve the overall corporate partnership strategy across the Museum and Academy to become a leading, preferred must-buy experiential, content and programming partner across the entertainment ecosystem 

• Develop meaningful, innovative brand solutions that monetize key assets; exceed revenue goals; and create financial independence for the Academy

AUBRY & CO. was hired by NATAS to reposition its storied awards show, the Daytime Emmys, for new audiences and brands.

 

CHALLENGES

• Garner sponsor interest from a show that hadn’t aired for two years

• Engage and drive tune-ins for coveted new audiences, specifically Millennials and men

• Overcome the common perception of the Daytime Emmy’s as old and irrelevant
   

SOLUTIONS

• Developed a new sales, marketing and creative strategy with a fresh and fun style and tone

• Embraced and leveraged the brand’s 40+ year legacy of style, fun and glamour in order to communicate a new value proposition and win over new brand partners

• Worked with creative leaders to brainstorm new show components, segments and award categories

• Introduced the Daytime Emmys to over 30 leading consumer brands

The Jane Club engaged AUBRY & CO. to generate brand awareness and create a partnership & marketing strategy for this fast-growing community and co-working space dedicated to supporting working mothers.

 

CHALLENGES

• Introduce the brand and its mission to potential corporate partners

• Build a comprehensive partnership and marketing strategy

• Define new revenue streams for the business
   

SOLUTIONS

• Partnered with co-CEO and internal Director of Partnerships to create a comprehensive partnership and marketing strategy

• Identified key brand categories and potential corporate partners who shared the goal of supporting and empowering working mothers

• Brokered high level introductions to local and national strategic partners

• Defined new revenue streams with a digital membership option, online content curation and sponsored member programming

amfAR engaged A&C to support and expand partnership strategy for their evolving slate of high-profile events.

 

CHALLENGES

• Develop and expand strategic partnerships with brands that resonate with a highly-discerning and affluent audiences globally

• Revamp corporate strategy to bring in more innovative partners and forge relationships with new clients across amfAR’s suite of events

 

SOLUTIONS

• Worked with the Chief Development Officer and  Director, Corporate Partnerships to revamp luxury and brand partnership sales strategy across markets

• Established new relationships with forward thinking partners like TikTok who also help to reach new audiences and raise funds for amfAR

• Developed and brokered integrated sponsorship opportunities with new partners including Piper-Heidsieck and Cadillac.