BEAUTY & FASHION

We help beauty and fashion brands reimagine their audiences and partnership strategies to bolster and diversify their revenue streams.

 

Beautycon Media engaged AAC to create and implement its first-ever brand partnership sales and marketing strategy.

 

CHALLENGES

  • Build an all-new, comprehensive brand partnership sales and marketing strategy

  • Build the first streamlined and integrated sales and marketing team

  • Produce a content syndication strategy

  • Scale existing partners
     

SOLUTIONS

  • Partnered with CEO & COO to improve sales and marketing best practices and recommendations

  • Brokered high level introductions to key brand and strategic partners

  • Developed and sold integrated sponsorship and partnership opportunities

  • Brokered first ever airline partnership with Delta Air Lines

The Elizabeth Taylor Trust retained A&C for a historic rebrand of the legendary actress, activist and philanthropist.

 

CHALLENGES

  • Rebrand the storied icon and reimagine her purpose and legacy for Millennials and Gen Z consumers

  • Create new, revenue-generating opportunities for an untested, new-to-market umbrella brand, House of Taylor

  • Honor and leverage Ms. Taylor’s legacy while creating fresh brand identity, new audiences and incremental revenue streams 


SOLUTIONS

  • Reimagine Ms. Taylor as a comprehensive, lifestyle brand with appeal to multiple diverse targets, including Millennials, Gen Z and POC

  • Vetted and developed new revenue-generating categories and specific opportunities across the retail, beauty, jewelry, entertainment and travel industries

  • Continue to work with ETT principals on House of Taylor’s integrated brand marketing strategy by brokering intros to over 200 brands partners

 

AUBRY & CO. cultivated strategic non-profit alliances for European Wax Center, in order to educate consumers and inspire action around the “Pink Tax,” the injustice of women paying more than men for the same services.

 

CHALLENGES

  • Identify potential on-brand non-profits that fulfilled all of EWC’s exacting criteria for a multi-year, charitable partnership

  • Position EWC not only as a beauty brand but also an empowering advocate for women’s equality

  • Broker and announce the partnership within an aggressive 90 day timeline
     

SOLUTIONS

  • Leveraged AAC’s vast network to identify a strategic list of non-profit partners

  • Vetted and assessed which partners could provide the most value to EWC

  • Liaised and negotiated on EWC’s behalf to strengthen partnership terms

 


 

Jonathon Aubry
Founder & CEO
323.397.3725
jonathon@aubryandco.com
9000 Sunset Blvd. 3rd Floor
West Hollywood, CA 90069