ENTERTAINMENT

We help entertainment companies and organizations expand their audiences while evolving and diversifying their revenue streams. 

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Lifetime TV, in partnership with Propagate Content, retained AAC to reinvent the network’s popular romance genre and launch FALL INTO ME, its first-ever digital series.

 

CHALLENGES

  • Reimagine an “old” genre as “new” for a younger digital audience

  • Develop a brand integration strategy which elevated the content  film’s message and enhanced the audience experience

  • Create a brand partnership sales strategy bridging Propagate’s expert creative teams and Lifetime’s seasoned sales and marketing teams
     

SOLUTIONS

  • Worked with Lifetime sales and marketing teams and Propagate’s creative teams to build out a winning brand integration strategy

  • Brokered high level introductions to key brand and strategic partners

  • Developed multi-tiered integrated sponsorship and partnership opportunities

 

20th Century Fox engaged A&C as their partnership agency of record to help evolve their brand partnership and promotions strategy and grow their theatrical and experiential revenue.

 

CHALLENGES

  • Reimagine role of brand partnerships as part of the overall product integration and promotions strategy

  • Develop a robust brand partnership strategy across production, theatrical and experiential platforms including product integration & in-kind production support, theatrical release events and awards strategy/events

 

SOLUTIONS

  • Worked with EVP, Marketing Partnerships and partnership and events teams to amplify sales strategy across theatrical slate and upcoming premiere and awards events including annual Golden Globe after-party resulting in new partnership deals with Fortune 500 brands including American Airlines, Heineken, Google and Diageo.

  • Helped advise on the marketing release strategy for LOVE, SIMON and assisted in spearheading partnerships with over 10 LGBTQIA non-profits

  • Brokered high-level introductions to key brands and agencies, bolstering conversations with over 50 new brands  for upcoming releases including LOVE, SIMON, GREATEST SHOWMAN, HIDDEN FIGURES and THE KINGSMAN: GOLDEN CIRCLE 

 

A&C partnered with Focus Features for the opening of the Academy-Award winning film, “Loving”, by forging an exclusive content and experiential partnership with digital influencer, Courtney Halverson.

CHALLENGES

  • Inspire theatergoers at pre-screening events to continue to talk about the film

  • Drive ticket sales for opening weekend among audiences that don’t typically go to movie theaters

  • Create positive conversations around “Loving” both IRL and on social media

SOLUTIONS

  • Identified an authentic, on-trend influencer to create a 360-degree campaign including original Snapchat, IG stories, and screening Q&As.

  • Developed original social impact content campaign that drove interest and engagement

  • Delivered 200% increase in social media impressions during opening week that sparked surge in opening weekend box office ticket sales resulting in sold out screenings across multiple theaters

 
 

Penske Media Corporation (PMC) engaged A&C to reimagine and oversee a new holistic sales and marketing strategy for leading media brands Variety, WWD and Indiewire.

 

CHALLENGES

  • Build an all-new luxury lifestyle sales, marketing and editorial strategy across Variety and WWD

  • Develop a robust and unique brand partnership strategy across Indiewire

  • Create a strong consumer sales strategy across all Variety channels

 

SOLUTIONS

  • Worked with the heads of sales and marketing to revamp luxury and brand partnership sales strategy

  • Advised marketing and sales on the launch of the company’s first native content studio across Variety, WWD and Indiewire that now accounts for over $10M in annual revenue

  • Brokered high-level introductions to key luxury partners across fashion and jewelry/watch categories, increasing exposure by 400% 

  • Developed and brokered integrated sponsorship opportunities including first ever partnerships with Dolby and Swatch Group increasing YOY revenue by 20%

AUBRY & CO. was hired by NATAS to reposition its storied awards show, the Daytime Emmys, for new audiences and brands.

 

CHALLENGES

  • Garner sponsor interest from a show that hadn’t aired for two years

  • Engage and drive tune-ins for coveted new audiences, specifically Millennials and men

  • Overcome the common perception of the Daytime Emmy’s as old and irrelevant
     

SOLUTIONS

  • Developed a new sales, marketing and creative strategy with a fresh and fun style and tone

  • Embraced and leveraged the brand’s 40+ year legacy of style, fun and glamour in order to communicate a new value proposition and win over new brand partners

  • Worked with creative leaders to brainstorm new show components, segments and award categories

  • Introduced the Daytime Emmys to over 30 leading consumer brands

 

Sony Music Latin engaged A&C as their partnership agency of record to help evolve their partnership and content strategy and diversify their artist-based revenue streams. 

 

CHALLENGES

  • Elevate the role of brand partnerships to help diversify artist-based revenue streams and deepen SML’s artist roster across Hollywood content community

  • Help small business development team craft a sustainable brand partnership strategy across product integration, content and events
     

SOLUTIONS

  • Worked with Head of Business Development and events teams to develop sales materials and pitch artist-specific content opportunities (i.e., video, film, TV and digital) and SML corporate event opportunities (i.e., the Billboard Latin Music Awards) to Fortune 500 consumer and luxury brands.

  • Brokered first ever collaboration with TIFFANY & CO for JENNIFER LOPEZ’s groundbreaking music video for “El Anillo”

  • Brokered high-level introductions to key brands and agencies, bolstering conversations with over 100 new brands for existing artists including RICKY MARTIN, JENNIFER LOPEZ, MALUMA and SHAKIRA

 
 

Valence Media  engaged A&C to reimagine and oversee a new experiential sales strategy for its leading media brand, The Hollywood Reporter, which led to the creation of a holistic sales and marketing approach for all of its brands, including Billboard and Dick Clark Productions.

 

CHALLENGES

  • Reimagine experiential platforms as part of the overall brand partnership sales narrative   

  • Develop a robust brand partnership strategy across all Valence brands, including Billboard and Dick Clark Productions

  • Create a strong consumer sales strategy across all Valence platforms

 

SOLUTIONS

  • Worked with President and heads of sales and marketing to revamp the experiential sales and partnership sales strategy across The Hollywood Reporter, Billboard and Dick Clark Productions resulting in a YOY sales increase of 50% and more streamlined calendar of tentpole events

  • Advised marketing and sales on the launch of The Hollywood Reporter’s Empowerment in Entertainment franchise to honor diversity and inclusion, modeled after the mentorship program of their Women in Entertainment program

  • Helped spearhead the launch of Billboard and The Hollywood Reporter’s PRIDE platform and Summit honoring LGBTQIA community

  • Brokered high-level introductions to key advertising and public relations agencies, increasing exposure by over 300% 


 

Jonathon Aubry
Founder & CEO
323.397.3725
jonathon@aubryandco.com
9000 Sunset Blvd. 3rd Floor
West Hollywood, CA 90069