ENTERTAINMENT

We help entertainment companies and organizations expand their audiences while evolving and diversifying their revenue streams. 

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The Academy of Motion Picture Arts & Sciences engaged A&C to help build the corporate partnership strategy for the new Academy Museum and help evolve the Academy’s existing partnership strategy. 
 

CHALLENGES

  • Build partnership program from the ground up with a burgeoning institution that is underwent a major capital campaign and had to open during a pandemic

  • Form meaningful, strategic and profitable brand partnerships utilizing the Academy Museum’s powerful access, unparalleled credibility and unique audience of influencers and consumers 

  • Develop long-term, profitable partnerships across multiple platforms including experiential, educational, licensing, merchandising, digital/video/social and broadcast
     

SOLUTIONS

  • Drove revenue exceeding $40M over the first three years by building a strategic, organized and profitable partnership strategy that will create self-sustaining revenue across the Academy Museum’s year-round exhibitions,  programs and events including their historic annual Gala and help complete the Museum’s capital campaign

  • Helped design and implement the Academy Museum’s opening event strategy including their historic annual Gala that raised over $11M and leveraged strategic partners across key luxury and consumer categories

  • Helped to design and evolve the overall corporate partnership strategy across the Museum and Academy to become a leading, preferred must-buy experiential, content and programming partner across the entertainment ecosystem 

  • Develop meaningful, innovative brand solutions that monetize key assets; exceed revenue goals; and create financial independence for the Academy

 
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20th Century Fox engaged AUBRY & CO. as their partnership agency of record to help evolve their brand partnership and promotions strategy and grow their theatrical and experiential revenue.

 

CHALLENGES

  • Reimagine role of brand partnerships as part of the overall product integration and promotions strategy

  • Develop a robust brand partnership strategy across production, theatrical and experiential platforms including product integration & in-kind production support, theatrical release events and awards strategy/events

 

SOLUTIONS

  • Worked with EVP, Marketing Partnerships and partnership and events teams to amplify sales strategy across theatrical slate and upcoming premiere and awards events including annual Golden Globe after-party resulting in new partnership deals with Fortune 500 brands including American Airlines, Heineken, Google and Diageo.

  • Helped advise on the marketing release strategy for LOVE, SIMON and assisted in spearheading partnerships with over 10 LGBTQIA non-profits

  • Brokered high-level introductions to key brands and agencies, bolstering conversations with over 50 new brands  for upcoming releases including LOVE, SIMON, GREATEST SHOWMAN, HIDDEN FIGURES and THE KINGSMAN: GOLDEN CIRCLE 

 
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Lifetime TV, in partnership with Propagate Content, retained AUBRY & CO. to reinvent the network’s popular romance genre and launch FALL INTO ME, its first-ever digital series.

 

CHALLENGES

  • Reimagine an “old” genre as “new” for a younger digital audience

  • Develop a brand integration strategy which elevated the content  film’s message and enhanced the audience experience

  • Create a brand partnership sales strategy bridging Propagate’s expert creative teams and Lifetime’s seasoned sales and marketing teams
     

SOLUTIONS

  • Worked with Lifetime sales and marketing teams and Propagate’s creative teams to build out a winning brand integration strategy

  • Brokered high level introductions to key brand and strategic partners

  • Developed multi-tiered integrated sponsorship and partnership opportunities

 
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AUBRY & CO. partnered with Focus Features for the opening of the Academy-Award winning film, “Loving”, by forging an exclusive content and experiential partnership with digital influencer, Courtney Halverson.

 

CHALLENGES

  • Inspire theatergoers at pre-screening events to continue to talk about the film

  • Drive ticket sales for opening weekend among audiences that don’t typically go to movie theaters

  • Create positive conversations around “Loving” both IRL and on social media

 

SOLUTIONS

  • Identified an authentic, on-trend influencer to create a 360-degree campaign including original Snapchat, IG stories, and screening Q&As.

  • Developed original social impact content campaign that drove interest and engagement

  • Delivered 200% increase in social media impressions during opening week that sparked surge in opening weekend box office ticket sales resulting in sold out screenings across multiple theaters

 
 
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Penske Media Corporation (PMC) engaged A&C to reimagine and oversee a new experiential sales strategy for its leading media brand, The Hollywood Reporter, and oversee a new holistic sales and marketing strategy across Variety, WWD, and Indiewire.

 

CHALLENGES

  • Reimagine THR’s experiential platforms as part of the overall brand partnership sales narrative   

  • Build an all-new luxury lifestyle sales, marketing and editorial strategy across Variety and WWD and continue evolving strategy for THR

  • Develop a robust brand partnership and consumer sales strategy across all PMC brands focused on THR, Variety and Indiewire
     

SOLUTIONS

  • Worked with President and heads of sales and marketing to revamp the experiential sales and partnership sales strategy securing new partnerships from Heineken, Cadillac, IHG and Charlotte Tillbury resulting in a YOY sales increase of 50% and a streamlined calendar of tentpole events

  • THR Advised marketing and sales on the launch of THR’s Empowerment in Entertainment, THR Live, a new awards screening series presented by Heineken, Billboard and The Hollywood Reporter’s PRIDE platform and Summit honoring LGBTQIA community, and helped develop the first native content studio across Variety, WWD and Indiewire that accounts for over $10M in annual revenue

  • Brokered high-level introductions to key advertising and public relations agencies, and luxury partners across fashion and jewelry/watch categories, increasing exposure by 400% .

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Valence Media  engaged AUBRY & CO. to reimagine and oversee a new experiential sales strategy for its leading media brand, The Hollywood Reporter, which led to the creation of a holistic sales and marketing approach for all of its brands, including Billboard and Dick Clark Productions.

 

CHALLENGES

  • Reimagine experiential platforms as part of the overall brand partnership sales narrative   

  • Develop a robust brand partnership strategy across all Valence brands, including Billboard and Dick Clark Productions

  • Create a strong consumer sales strategy across all Valence platforms

 

SOLUTIONS

  • Worked with President and heads of sales and marketing to revamp the experiential sales and partnership sales strategy across The Hollywood Reporter, Billboard and Dick Clark Productions resulting in a YOY sales increase of 50% and more streamlined calendar of tentpole events

  • Advised marketing and sales on the launch of The Hollywood Reporter’s Empowerment in Entertainment franchise to honor diversity and inclusion, modeled after the mentorship program of their Women in Entertainment program

  • Helped spearhead the launch of Billboard and The Hollywood Reporter’s PRIDE platform and Summit honoring LGBTQIA community

  • Brokered high-level introductions to key advertising and public relations agencies, increasing exposure by over 300% 

 
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AUBRY & CO. was hired by NATAS to reposition its storied awards show, the Daytime Emmys, for new audiences and brands.

 

CHALLENGES

  • Garner sponsor interest from a show that hadn’t aired for two years

  • Engage and drive tune-ins for coveted new audiences, specifically Millennials and men

  • Overcome the common perception of the Daytime Emmy’s as old and irrelevant
     

SOLUTIONS

  • Developed a new sales, marketing and creative strategy with a fresh and fun style and tone

  • Embraced and leveraged the brand’s 40+ year legacy of style, fun and glamour in order to communicate a new value proposition and win over new brand partners

  • Worked with creative leaders to brainstorm new show components, segments and award categories

  • Introduced the Daytime Emmys to over 30 leading consumer brands

 
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Sony Music Latin engaged AUBRY & CO. as their partnership agency of record to help evolve their partnership and content strategy and diversify their artist-based revenue streams. 

 

CHALLENGES

  • Elevate the role of brand partnerships to help diversify artist-based revenue streams and deepen SML’s and RCA’s artist roster across Hollywood and the content community

  • Help SML and RCA’s business development team craft a sustainable brand partnership strategy across product integration, content and events
     

SOLUTIONS

  • Worked with Brand Partnerships, Business Development and Events teams to develop sales materials and pitch artist-specific content opportunities (i.e., video, film, TV and digital) and SML corporate event opportunities (i.e., the Billboard Latin Music Awards) to Fortune 500 consumer and luxury brands.

  • Brokered first ever collaboration with TIFFANY & CO for JENNIFER LOPEZ’s groundbreaking music video for “El Anillo”

  • Brokered high-level introductions for RCA to key brands and agencies, bolstering conversations with over 100 new brands for existing artists including Ricky Martin, Jennifer Lopez, Maluma, Shakira, Alicia Keys, Lucky Daye, and others

 
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amfAR engaged A&C to support and expand partnership strategy for their evolving slate of high-profile events.

 

CHALLENGES

  • Develop and expand strategic partnerships with brands that resonate with a highly-discerning and affluent audiences globally

  • Revamp corporate strategy to bring in more innovative partners and forge relationships with new clients across amfAR’s suite of events

 

SOLUTIONS

  • Worked with the Chief Development Officer and  Director, Corporate Partnerships to revamp luxury and brand partnership sales strategy across markets

  • Established new relationships with forward thinking partners like TikTok who also help to reach new audiences and raise funds for amfAR

  • Developed and brokered integrated sponsorship opportunities with new partners including Piper-Heidsieck and Cadillac