Head of Marketing & Content Strategy
Robbie Imes is an editorial strategist, award-winning content producer, and marketing strategist with over 12 years of proven success. He’s driven innovative, first-to-market content campaigns for global clients in all categories, and has helped world-class brands redefine their narrative positioning.
Robbie has served as Director of Content Development at Hearst Media for the Town & Country and T&C Travel brands – the latter he helped relaunch in 2014. While there, he also created and led the social media and video strategies, and helped reinvigorate and reinvent the 170 year old title for a millennial and multi-generational audience. He also served as Director of Content at Here Media, where, over his seven years, they earned two Emmy Award nominations for his documentary work, as well as several other digital and on-air programming awards.
He currently works with AT&T Entertainment Group, where he is in charge of editorial content operations and strategy. Some of his clients over the years have also included Adweek, Nielson, Hulu, Warner Bros., Men’s Health, Miramax Films, Zoetrope Films, Out, The Advocate, New York Daily News, 429 Magazine, and many more.